Our brains work in very fascinating ways constantly processing, evaluating and storing information. It’s interesting to ponder that their might be a simple equation to hold your audience’s attention.  Successful film production companies have been fiddling with these kind of variables to capture and keep you engaged for years. You probably didn’t even see it coming. That’s what makes it work. Eloquent, sweet and simple.

Below are three videos. Feel free to stop playing them at any point.

So how long did it take you to get bored with the first video, the second and then the third?*

In a recent study*, it was found to keep audience’s attention a new stimulus has to be introduced every 6 seconds or less.  That’s why film trailers cut scenes so fast and frequently.  Our brains fall into what’s called habitual la la land…and as you suspect, doze off if the stimulus hasn’t changed.

There are many other neuroscience subjects we could dive into such as rewarding the brain (creating a dopamine effect), deep thought, creating levels of uncertainty …. but, I’ll keep it short for today.

 

 

*Using Brain Science to Create Virtual Training by Dr. Carmen Simon